Esumo

The Hunting Hub

Together with The Hunting Hub, we created a professional offer platform presenting hunting trips from around the world. Our task was to transfer an ambitious UI design to a dedicated, fast WordPress theme that efficiently manages a developed data structure and multilingualism.

Scope
  • WordPress Development
  • Optymalizacja SEO

Industry Hunting trips

Project team
  • Front-end Developer
  • WordPress Developer
  • Specjalista SEO
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About the project

The Hunting Hub is a brand offering highly selected hunting trips to the most remote corners of the world. The project required us to create tools that combine exclusive design with a powerful database and fluency of operation in international markets.

  • Global market scaling: The website had to serve three language versions (PL, EN, DE) from the start to effectively reach clients from across Europe and the world.
  • Complex information architecture: The challenge was creating a connection system between trips, specific animal species, and destinations, so navigation would be intuitive.
  • Performance as a priority: With a rich visual layer and large amount of data, the key was maintaining loading speed, which directly impacts brand prestige and SEO results.
  • UI design fidelity: We had to precisely transfer the advanced and modern graphic layout to a functional website structure, maintaining every visual detail.
Esumo - The Hunting Hub

Solution

We focused on custom programming solutions that allowed us to eliminate ready-made template limitations and deliver a product tailored to the specific business needs of the client.

  • Dedicated WordPress theme: We built a lightweight and fast theme from scratch (Custom Theme). Thanks to this, the website is devoid of unnecessary code, which guarantees the highest performance and security.
  • Relational database: We leveraged WordPress’s potential to create connected content types. Trips are automatically mapped with taxonomies „Species” and „Destinations,” which allows for dynamic display of connected offers.
  • Dynamic filtering system: We implemented advanced filters using Search & Filter Pro. Users can instantly search the offer by country or species, without unnecessary page reloading.
  • Server-side optimization: The website was fully optimized for the client’s server infrastructure, which combined with clean code translated to excellent response times and operational fluency.
Esumo - The Hunting Hub

Wykorzystane narzędzia

Do realizacji projektu wybraliśmy technologie, które zapewniają stabilność, łatwość edycji dla klienta oraz szybkość wdrażania zmian na rynkach zagranicznych.

  • ACF Pro: Dzięki zastosowaniu elastycznych bloków treści, administrator strony może samodzielnie budować nowe podstrony, mając pewność, że zawsze będą one zgodne z zatwierdzonym projektem UI.
  • WPML + DeepL API: Odpowiadaliśmy za pełne wdrożenie tłumaczeń. Dzięki integracji systemu WPML z silnikiem DeepL, proces translacji na angielski i niemiecki był zautomatyzowany i spójny terminologicznie.
  • Search & Filter Pro: Narzędzie to pozwoliło nam na stworzenie wydajnego i szybkiego systemu wyszukiwania ofert, który działa w oparciu o zaawansowane parametry i taksonomie.
  • Custom Post Types: Wykorzystaliśmy dedykowane typy treści dla wypraw i case studies z wypraw, co pozwoliło na zachowanie idealnego porządku w panelu administracyjnym i na froncie strony.

Client testimonial

As a branding agency, we place enormous emphasis on visual details and consistency, so finding a technology partner who understands the weight of every pixel was crucial for us. Collaboration with Esumo is a guarantee that our projects are transferred to the digital world without any quality compromises. The team clearly demonstrates unwavering precision – the „pixel-perfect” standard is not just a marketing slogan for them, but a real practice that we see in every implemented interface element, typography, or animation.

Besides perfect craftsmanship, Esumo stands out with exemplary work organization and punctuality, which is invaluable in our industry. Transparent communication and proactive approach to solving technical challenges mean the development process runs smoothly and stress-free. I trust them to execute projects for our key clients, with certainty that the final product will not only be aesthetically pleasing, but also refined and polished to the smallest detail. This is a partner you can rely on 100%.

Marcin Misiak

Owner @ Webrace

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