Esumo

Proud Group

We comprehensively developed a website in HubSpot CMS for a leader in designing and equipping gyms, supporting them in their mission of creating dream training zones – from initial design to installation and service.

Scope
  • UX/UI Design
  • HubSpot Development
  • Optymalizacja SEO

Industry Gym equipment

Project team
  • Front-end Developer
  • UI Designer
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About the project

Proud Group is a Polish brand that has specialized in comprehensive gym equipment since 2011. The company serves clients such as Zdrofit, PZPN, and Dynamo Kyiv, offering a full range of services from design to installation. The client approached us with a need to develop their website based on the HubSpot CMS platform.

  • Our support consisted of gradually rebuilding the website. We worked in stages, fixing its functions and ensuring it becomes simple and intuitive to use.
  • We created advanced filters that facilitate browsing projects and articles. This was a non-standard solution, going beyond the standard capabilities of the HubSpot system.
  • We designed and implemented dedicated pages for key client services, such as training studios, home gyms, or training zones.
  • We ensured ongoing technical support, taking care of the website’s visibility in Google (SEO) and constantly developing its capabilities.

The collaboration includes not only work on the website, but also full consulting on how to best leverage the HubSpot platform.

Esumo - Proud Group

Solution

We focused on fully leveraging the potential of the HubSpot CMS platform and creating solutions that go beyond its standard functions.

  • Step by step, we modernized the entire website, fixing its operation and ensuring it is most convenient for users.
  • We prepared special offer pages that effectively support the client’s marketing and sales activities.
  • We ensured the website is better visible in Google search results, leveraging the specifics of the HubSpot system.
  • We streamlined the sales process, automating offer creation and sending directly from the system – now it’s a matter of one click.
  • We ensured ongoing technical support, thanks to which the client can fully focus on developing their business.

The effect of our work is a modern website that effectively supports sales and strengthens Proud Group’s position as a leader in their industry.

Used tools

In the project, we leveraged the advanced capabilities of HubSpot CMS to build professional solutions tailored to the client’s needs.

  • HubSpot CMS: We created dedicated modules and templates to ideally present the client’s products and offer on the website.
  • Content structure: We built a custom filtering system (using HubDB and JavaScript) that allows easy and quick browsing of projects and blog articles.
  • SEO optimization: We used tools built into HubSpot to maximally improve the website’s position in search engines, including through tag, image, and URL optimization.
  • One system for marketing and sales: We ensured full consistency between the website and sales activities, because in HubSpot it’s one integrated mechanism. This allowed us to automate inquiry handling and provide complete insight into what marketing activities truly translate to new clients.

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In today’s world, a professional website is a business foundation. Presence alone is however not enough – the key is technology that truly supports your goals. To see how we can help your company, we’ll assess during a free consultation.

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