Hecato
We supported Hecato brand in professional online product sales. We created an e-commerce store for them that combines an attractive, custom design with full integration with the external SalesCRM inventory-shipping system.
- WordPress Development
- Optymalizacja SEO
- Maintenance
- Project Manager
- WordPress Developer
O projekcie
Hecato is an e-commerce brand by Przemka Górczyka, offering products known from his popular podcast. The client used an external logistics system (SalesCRM), but its standard store templates didn’t meet the brand’s visual requirements. He approached us with a need to create an attractive store front-end that would be fully integrated with their inventory system.
- We implemented and customized the WordPress theme chosen by the client, creating a professional store based on WooCommerce that serves the full role of an attractive visual product catalog.
- We created a custom system that after adding products to the cart redirects the client to the external payment process in the SalesCRM system, maintaining the fluency of the purchasing process.
- We implemented an intelligent availability notification system. In case of out-of-stock items, the purchase button is automatically replaced with a waitlist signup form (MailerLite).
- We configured WooCommerce to enable integration with product feeds for advertising platforms (Facebook, Google), which the standard SalesCRM system didn’t offer.
Our collaboration has an ongoing, flexible support character. We are part of the client’s team, regularly implementing new features and taking care of the store’s technical development.
Proposed solutions and final result
We focus on creating solutions that give clients full control over their vision and product presentation, without the need to resign from an external logistics partner. The goal was to combine the aesthetics and flexibility of WooCommerce with the reliability of the SalesCRM system.
- We utilized WooCommerce as an advanced „product catalog”. This gave clients complete freedom in presenting offers, creating dedicated size tables, and managing the store’s appearance, which would not be possible in SalesCRM.
- We developed an automatic mechanism for forwarding to the external shopping cart. Thanks to this, the entire warehouse process, payments, and all remaining aspects stayed on the specialized company’s side, and the client didn’t have to deal with logistics.
- We integrated the store with marketing tools. Connecting product feeds to advertising platforms (Facebook, Google) and MailerLite integration gave clients significantly greater promotional opportunities than a standard system.
The result of our work is a professional and flexible e-commerce store that visually surpasses standard solutions, while fully automating logistics processes. The client received an effective tool.
Used tools
In the project, we combined the flexibility of the WooCommerce platform with custom solutions to create a cohesive e-commerce system integrated with external logistics.
- E-commerce platform (WooCommerce): We utilized WooCommerce as the foundation for the store’s front-end, allowing for professional product presentation and integration with advertising systems.
- Custom integration with SalesCRM: We created non-standard scripts that, upon clicking the purchase button, securely redirect the client along with their cart to the external SalesCRM payment system.
- Graphic theme customization: We personalized and refined the theme selected by the client, adapting its functions and appearance to the specific needs of the Hecato brand.
- Marketing integrations (MailerLite): We implemented non-standard forms connected to MailerLite, which support the notification system about product availability, supporting customer base building.
Check out our
other projects as well
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